Branding Partner

Harkess-Ord has partnered Waitrose through the last two identity changes and roll-out programs. Initially this meant addressing inconsistencies in brand presentation across the stores and retail network, resulting in the development of a new and unique sign system, and the provision of supporting guidelines.

Following the announcement of the latest new brand identity, Harkess-Ord were retained for all aspects of design and implementation, as well as support for the Waitrose Project Management Teams as the new logo and sign system was applied across the network.

  • Waitrose Skyline Sign
  • Waitrose Delicatessen Signage
  • Waitrose Entrance Signage
  • Waitrose Fruit and Vegetable Signage
  • Waitrose Endpoint Signage
  • Waitrose Livery Graphics

Our Role

Our role included; strategic planning, site audits, store signage design, signage product development as well as the coordination of the many stakeholders.  This included Waitrose’s internal departments, external consultants, architects and construction managers to ensure key brand delivery dates dovetailed with the refresh or new store build program.

Benefits Included:

  • Consistent brand application across multiple high impact retail locations
  • Signage product design and development, value engineered for cost efficiencies and high volume manufacture
  • Early internal and external stakeholder engagement, allowing smooth project delivery

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