WaitroseImpact Branding across Iconic Retail Network

Branding Partner

Harkess-Ord has partnered Waitrose through the last two identity changes and roll-out programs. Initially this meant addressing inconsistencies in brand presentation across the stores and retail network, resulting in the development of a new and unique sign system, and the provision of supporting guidelines.

Following the announcement of the latest new brand identity, Harkess-Ord were retained for all aspects of design and implementation, as well as support for the Waitrose Project Management Teams as the new logo and sign system was applied across the network.

Skyline Sign Waitrose 01
Signage Internal Deli Waitrose
Signage Food Home Waitrose
Signage Fruit Veg Waitrose
Endpoint Signage Waitrose
Truck Livery Waitrose

Our role included; strategic planning, site audits, store signage design, signage product development as well as the coordination of the many stakeholders. This included Waitrose's internal departments, external consultants, architects and construction managers to ensure key brand delivery dates dovetailed with the refresh or new store build program.

  • Signage Buffet Waitrose
  • Skyline Sign Waitrose 02
  • Wayfinding Signage Internal Waitrose
  • Branding Entrance Waitrose 02

Benefits

  • Consistent brand application across multiple high impact retail locations
  • Signage product design and development, value engineered for cost efficiencies and high volume manufacture
  • Early internal and external stakeholder engagement, allowing smooth project delivery

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