Harkess-Ord worked with Doqa's brand agency, Saffron Brand Consultants, to technically resolve the concept in two metropolitan locations within the heart of Istanbul, Taksim Square and Levent. For the signage, our team of designers and engineers established cost effective production methods that would create a one piece, translucent, coffee cup shaped letter. This involved working closely with the Turkish supply chain on all elements from technical design, prototyping, tooling and production.

Harkess-Ord also established a method for illuminating the coffee cup letters, to ensure a porcelain white exterior. In line with the concept, the inside surface would change color as time passed throughout the day. The concept of changing lighting within the signage was extended to the cafe interior, where architectural materials, lighting treatments and digital solutions were also intended to help support the changing environment objective.