StatoilGlobal Rebranding Helps Reposition Scandinavian Energy Giant

Statoil

Statoil, Norway's largest corporation, appointed Harkess-Ord to translate and implement their new corporate identity across their global network of offices and facilities.

The challenge of the re-branding program was to develop a solution which authentically reflected their shift from a traditional oil company to a progressive energy business, while also communicating their Nordic heritage and positive relationship with the environment.

Signage Statoil 01
Signage Installation Statoil
Signage Reception Statoil 02
Signage Directional Statoil
Brand Wind Turbines Statoil
Branding Interface Statoil N
Signage Manufacture Statoil 02
Signage Manufacture Statoil 03 N
Signage Manufacture Statoil 04
Signage Material Palette Statoil 02
Supergraphics Statoil
Signage Statoil 03
Signage Reception Statoil 01
Conceptual sketch Statoil 03
Product sketch Statoil 03
Conceptual sketch Statoil 01
Conceptual sketch Statoil 02
Product sketch Statoil 02
Signage Manufacture Statoil 01
Signage Statoil 04
Flags Statoil 05

An innovative brand signage system was developed using high technology materials, the latest energy efficient lighting systems and a new technique for embedding high resolution images in glass panels. Harkess-Ord developed and engineered the branding concepts, managed the manufacturing and installation of all elements, ensuring quality control and brand compliance.

  • Product sketch Statoil 01
  • Product sketch Statoil 01
  • Signage Reception Statoil 03
  • Signage Statoil 02 N

Benefits

  • Innovative and distinctive brand solutions
  • Globally coordinated rollout across a diverse portfolio
  • Brand relevant application of new technologies
  • Advanced value engineering to minimize cost

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