Anglo AmericanBranding for the Harshest Conditions on the Planet
120 Mines and
Industrial Plants
Harkess-Ord developed and implemented Anglo American's corporate workplace branding scheme for their UK head-office. This initial work led to Harkess-Ord establishing the global brand roll-out strategy across Anglo American's network of mines, industrial plants and offices, beginning with a worldwide site evaluation and survey program covering 120 locations.
The model that we created for Anglo American allowed us to define key high impact brand zones for individual facilities and enabled our product development team to simultaneously design and engineer the global signage family and wayfinding scheme. This ensured that all product meshed precisely with the live survey data for specific sites, whilst optimizing manufacturing processes and global supply chain for the entire product range.
The strategy that we created and implemented for Anglo American, resulted in significant cost savings from day one, highly targeted signage and a more sustainable product range.
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