with Siegel+Gale

When Siegel+Gale developed the Ithra brand logo to represent the stunning King Abdulaziz Center for World Culture, they turned to Harkess-Ord to help realize how their complex brand logo could be translated and re-interpreted from a 2D idea into a stunning 3D sculptural statement.

Following extensive CAD modelling, we moved into the latest 3D printing techniques to develop a range of physical models, allowing Siegel+Gale to explore the designs very quickly and easily. 

After three rounds of prototying we hit upon the perfect combination of visual mass and open space. We then made a final 3D printed prototype that was copper plated, painted and presented to the client for sign-off.

The striking design has become an iconic emblem for the cultural center in Saudi Arabia and the development process shows how we fuse a creative agency’s brand vision, with advanced 3D engineering and technology.

Benefits to Siegel+Gale:

  • Access to a dedicated 3D development engineering team
  • Access to cutting edge 3D prototyping 
  • Fast physical 3D model prototypes
  • Ability to experiment with the logo in full physical 3D
  • High quality final product for client sign-off