IthraWorking with Siegel+Gale to create a dynamic 3D brand logo

Working with Siegel+Gale

When Siegel+Gale developed the Ithra brand logo to represent the stunning King Abdulaziz Center for World Culture, they turned to Harkess-Ord to help realize how their complex brand logo could be translated and re-interpreted from a 2D idea into a stunning 3D sculptural statement.

ithra logo slider1 12
DSC 3117 1440x880
Siegel Gale
Siegel Gale

Following extensive CAD modeling, we moved into the latest 3D printing techniques to develop a range of physical models, allowing Siegel+Gale to explore the designs very quickly and easily.

  • Screenshot 2022 11 16 141011
  • Screenshot 2022 2
  • Grid3
  • 22 08 23 Image 08

The striking design has become an iconic emblem for the cultural center in Saudi Arabia and the development process shows how we fuse a creative agency's brand vision, with advanced 3D engineering and technology.

Benefits

  • Access to a dedicated 3D development engineering team
  • Access to cutting edge 3D prototyping
  • Fast physical 3D model prototypes
  • Ability to experiment with the logo in full physical 3D
  • High quality final product for client sign-off

Related case studies