Following extensive CAD modelling, we moved into the latest 3D printing techniques to develop a range of physical models, allowing Siegel+Gale to explore the designs very quickly and easily. 

After three rounds of prototying we hit upon the perfect combination of visual mass and open space. We then made a final 3D printed prototype that was copper plated, painted and presented to the client for sign-off.

The striking design has become an iconic emblem for the cultural center in Saudi Arabia and the development process shows how we fuse a creative agency’s brand vision, with advanced 3D engineering and technology.