BBCHigh Impact Branding Bringing BBC Studio to Life

Working With Interbrand

Harkess-Ord worked with Interbrand to develop and implement Olympic and 'pop' themed campaigns at the new extension to Broadcasting House London. The campaign presented iconic Olympic personalities and was a prelude to the BBC's role as the UK's "Olympic Broadcasters".

Environmental Branding BBC 02
Environmental Branding BBC 03
Environmental Branding BBC 04
Environmental Branding BBC 05
Environmental Branding BBC 06

The final scheme transformed 800m² of the building's reception areas, cafe, newsroom viewing galleries and corridors into a coherent and engaging branded journey. The products are flexible allowing them to be updated as the BBC's programming, personalities and campaigns change.

  • Environmental Branding BBC 07
  • Environmental Branding BBC 08
  • Harkess Ord Designers BBC
  • Environmental Branding BBC 10

Benefits

  • Installed in time for cross promotion with the London 2012 Olympic Games
  • System developed for simple and flexible campaign swap out
  • Materials, prints, embellishments and laminates explored for impactful visuals effect

Related case studies