AirwaveA Connected Brand Experience

Airwave

Airwave was founded when telecommunications giant, O2 divested their high quality critical voice and data communications networks. The company was formed to provide vital public service organizations - the emergency services, local authorities, health, utilities and transport with solutions designed to meet their technology needs.

With this strategic intent, Airwave developed a new brand identity and engaged Harkess-Ord to translate it onto their buildings and into workspaces.

Branded Environment Airwave 01
Branded Environment Airwave 02
Branded Environment Concept Sketch Airwave
Lobby ID Airwave 01
Branded Environment Airwave 04
Branded Environment Airwave 05
Window Vinyl Airwave 01
Internal Directional Sign Airwave
Window Vinyl Airwave 02
Branded Environment Airwave 06
Branded Environment Concept Design Airwave 01
Branded Environment Concept Design Airwave 02
Branded Environment Concept Design Airwave 03

Harkess-Ord worked closely with Airwave's brand agency to translate their new identity into functional signage and workplace branding concepts, suitable for application to offices, meeting rooms, cafes, break out areas, public facing reception and touch down zones.

  • Branded Environment Concept Design Airwave 04
  • Branded Environment Concept Design Airwave 05
  • Branded Environment Concept Design Airwave 06
  • Branded Environment Concept Sketch Airwave

The branding treatment included large aspirational super graphics, external and internal building signage, demonstration pods and labs, window graphics and wall treatments, branded poster units, wipe boards and furniture.

Benefits

Benefits included a suite of high quality, on brand touch points, suitably integrated into the fabric of Airwave's offices to help communicate their broader strategy to both internal and external stakeholders.

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