Rebellious

People’s Choice Credit Union was formed by the merger of Australian Central and Savings and Loans Credit Unions. The new brand, public image, and branch environment was developed to offer a real alternative to the traditional banking perception. This new brand is progressive, bold and highly rebellious.

Harkess-Ord designed and engineered a range of internal environmental branding, external signage and merchandising systems suitable for the newly created network of branches, which were in line with their brand ambitions.

Focusing on the customer journey and product purchasing decisions, Harkess-Ord created a clear hierarchy of information that was progressive and uncluttered using high impact imagery and messages.

With a view to minimizing manufacturing and refit costs, we value engineered the POS and merchandising systems. These items were placed along the customer journey and helped with the transition from the old Credit Union to the future of financial services branding.

Benefits Included:

Signage design customized to suit iconic bold and highly rebellious branding strategy
Consistent site brand application provided through detailed site survey, and documentation
High-quality signage and environmental branding for brand launch at flagship locations