Typical of our global programs, the work began by surveying 93 locations in 28 countries to analyze site requirements, create consistent site-by-site recommendations and define an effective procurement strategy. We then created a consolidated sign family based on Landor’s initial signage designs. With a unique look and feel to this new brand, we sourced materials, developed specifications and presented prototypes to Keysight’s brand team to ensure that the translation from 2D to 3D maintained the integrity and visual ambition of the brand.

We managed the global rollout process for high priority locations, controlling all aspects of permit approval, manufacturing, installation and quality. We ensured all signage elements were manufactured and installed to the standards and engineering drawings established during the prototype phase.