A New
Allergan Identity
Global pharma continues to faces new pressures, and here at Harkess-Ord we have seen how these major changes in company business models result in drastic change to company footprints.
Allergan, formerly Watson Pharmaceuticals, one the fastest growing and dynamic companies in the sector, has been in recent years through the purchase of Actavis, Warner Chilcott and Forest Labs. We initially supported them as the Actavis brand was adopted for the new group. Then following the acquisition of Allergan, we developed the 3D brand elements of a new Allergan identity for their core business going forward.