Thomson
Reuters

As a long-term partner with Reuters, Harkess-Ord has successfully worked on the last three brand revisions across more than 196 European sites. Following the merger with Thomson in 2008, we were again approached to take the new brand forward.

Working directly with the Thomson Reuters brand team and Interbrand, we initially undertook an aggressive three month fast-track signage program, running in parallel with an extensive multi-site survey schedule, successfully introducing the new brand at 10 key sites. Harkess-Ord Europe managed the main rebrand program over the following 12 months, which included all design, engineering, procurement and supply chain management.

A key part of the new brand launch was to provide a consistent and creative interior brand experience across the EMEA network of sites. Harkess-Ord developed an interiors package that allowed our spatial designers to create unique, high impact Thomson Reuters branded environments suitable for any architectural scenario in the network.

All environmental design packages were created using our online survey and database system allowing for live site feedback and rigid control of all external installation teams.

Benefits Included:

Value engineering of key high impact signage elements providing significant cost savings across the global network
Intense 3-month survey program delivered across European and African network of offices
Signage application in time for brand launch at 10 flagship European locations
Ongoing complete rebrand solutions including signage and workplace branding applied to 196 locations across the world