MasterCard Worldwide - realigning the rollout

FutureBrand New York, MasterCard's brand consultancy, has brought in Harkess-Ord to manage phase 2 of the new MasterCard Worldwide corporate brand identity rollout.

Harkess-Ord's key role was to assess initial brand applications and supplier and logistics strategy, and realign the entire project in order to ensure brand consistency and compliance across MasterCard's worldwide office network. In collaboration with FutureBrand and MasterCard’s headquarters in Purchase, NY, we reviewed and re-engineered the sign products, consulted on implementation challenges, surveyed the global footprint and established wayfinding principles, procured new suppliers, and project managed the full manufacturing, logistics and installation cycle. The entire program was successfully delivered on time and budget.